Preactive

What is Preactive?


1.

Coined in the world of public relations, preactive refers to a statement issued that appears to react to something you know will be said by someone else, often a competitor. Can be used to take the sting out of a rival's expected announcement or 'coup'. Similar to pretaliate, but without the nastiness.

Knowing that regular customer Wyle E. Coyote was likely to slam himself into the face of a cliff, ACME issued a preactive statement at the same time they shipped his shoulder-mounted rocket-propelled grappling hook, warning people against the dangers of mis-using hi-tech products and tools.

See pretaliate, proactive


85

Random Words:

1. natural; natural state of being; non-artificial, non-synthetic; applied to food, ital meanin "whole," unprocessed... keepin ..
1. acronym for Primary School Leaving Examination. compulsory nationwide examination 11-12 year old Singaporean students have to sit for t..
1. Where a women's labia hangs low like when you buy a steak canadian sandwich and the bap is not big enough so some of the thinly sli..