Preactive

What is Preactive?


1.

Coined in the world of public relations, preactive refers to a statement issued that appears to react to something you know will be said by someone else, often a competitor. Can be used to take the sting out of a rival's expected announcement or 'coup'. Similar to pretaliate, but without the nastiness.

Knowing that regular customer Wyle E. Coyote was likely to slam himself into the face of a cliff, ACME issued a preactive statement at the same time they shipped his shoulder-mounted rocket-propelled grappling hook, warning people against the dangers of mis-using hi-tech products and tools.

See pretaliate, proactive


85

Random Words:

1. A term used to define the area which the feces leaves the rectum,generally used by the wizarding community. a play on the words "du..
1. The phrase 'one thing lead to another' is typically used as an excuse to justify the act of having a one night stand with a co..
1. One who is consumed by hysteria, wholly devoured by an often unknown entity. The injester's smile gave little indication of his di..