What is Push Back?
1.
Middle-management buzzword for saying "no".
There was some push back from the client regarding the new creative. We'll have to re-do it.
See
2.
The industry lingo for the action of pushing a commercial jet back from its gate. Among crew members and others working directly at the gates the term can be shortened to simply "push".
long form:
"Ground Control, United 1482 is ready for push back and taxi."
"Hurry up...RUN.....crap, look, they've already pushed back"
short form:
"Ok everyone we need your tush in a cush so we can 'push' and get this Boeing going!"
See
1.
Middle-management buzzword for saying "no".
There was some push back from the client regarding the new creative. We'll have to re-do it.
See
2.
The industry lingo for the action of pushing a commercial jet back from its gate. Among crew members and others working directly at the gates the term can be shortened to simply "push".
long form:
"Ground Control, United 1482 is ready for push back and taxi."
"Hurry up...RUN.....crap, look, they've already pushed back"
short form:
"Ok everyone we need your tush in a cush so we can 'push' and get this Boeing going!"
See
