Push Back

What is Push Back?


1.

Middle-management buzzword for saying "no".

There was some push back from the client regarding the new creative. We'll have to re-do it.

See no, middle management, yes, buzzword, same page

2.

The industry lingo for the action of pushing a commercial jet back from its gate. Among crew members and others working directly at the gates the term can be shortened to simply "push".

long form:

"Ground Control, United 1482 is ready for push back and taxi."

"Hurry up...RUN.....crap, look, they've already pushed back"

short form:

"Ok everyone we need your tush in a cush so we can 'push' and get this Boeing going!"

See airplane, late, airline, rush

1.

Middle-management buzzword for saying "no".

There was some push back from the client regarding the new creative. We'll have to re-do it.

See no, middle management, yes, buzzword, same page

2.

The industry lingo for the action of pushing a commercial jet back from its gate. Among crew members and others working directly at the gates the term can be shortened to simply "push".

long form:

"Ground Control, United 1482 is ready for push back and taxi."

"Hurry up...RUN.....crap, look, they've already pushed back"

short form:

"Ok everyone we need your tush in a cush so we can 'push' and get this Boeing going!"

See airplane, late, airline, rush


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