What is Real Soon Now?
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A vague measurement of time, typically applied to delivery of a software project. It is used sarcastically, to indicate that the product has missed one or several promised delivery dates, and rather than embarrassing themselves by announcing and missing another deadline, the developer is simply saying it will be ready "real soon now." When someone says a product is due out "real soon now" chances are they really don't expect it any time soon. Also abbreviated as
First they told us that the product would be done end of first quarter, then they changed it to late second quarter, and since we're well into the fourth quarter, we can expect to see it real soon now.
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The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo for the last decade. The challenge is designed to be a direct..
