What is Reclama?
1.
Respectively, bullshit.
A kid in highschool tells his teacher what he did for the weekend.
teacher: what did you do over the weekend?
kid: I went and got into a fight with my dad and beat the crap out of him, and that's how I got this black eye.
teacher: reclama. what did you really do to get that black eye.
(you use this in a professional situation when you know someone is lying)
See