What is Search Profiling?
1.
Search Engines record your keywords and may know more about you than you would expect. They see you through your search profile.
99% of internet users ignore or prefer to ignore that they are themselves a precious information source for the search engine that records all of their requests: the search engine has become, at the same time, an incredible market search tools, an observatory of political opinions, a center of technological watch on companies and an observation tool of consumption habits of any internet user.
Search profiling : Google, AOL, Yahoo and other search engines record, quite discreetly, political, societal, personal and professional profiles of any internet user.
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