What is Shocky Cheese?
1.
A habit or action in which you continue to engage, despite the fact that it has
The term is derived from experiments where a rodent is put into a maze containing a delicious piece of cheese (perhaps Roquefort) that is hooked up to a wire that shocks the rodent. The rodent keeps forgetting that's the shocky cheese.
Coined by 710 KIRO AM radio host Luke Burbank on the show "Too Beautiful To Live."
"Starbucks is my shocky cheese. I was already paying for my latte when I remembered, 'I hate this place!'"
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2.
Any kind of behavior that is actually hated for which the dislike is regularly forgotten until in the midst of acting upon said behavior. Could be an activity that is repeatedly performed or spending time in the company of another individual. Like a mouse repeatedly getting shocked by cheese in a laboratory. First mentioned on the Seattle radio show "Too Beautiful to Live" by Luke Burbank.
Every morning Starbucks gives me a shocky cheese moment when I go inside, order a coffee, and then realize that I hate Starbucks.
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