What is Shopdropping?
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Also known as reverse shoplifting, shopdropping describes the act of sneaking specifically marked items into a shop and placing them on display. This technique can be used for public art, to promote political views or advertise your services. In grocery stores, the labels on canned goods are replaced with art motives. T-Shirts with political messages are smuggled into normal retail outlets and cleaver fitness trainers place their business cards in weight-loss books.
Similar to the way street art stakes a claim to public space for self expression, shopdropping subverts commercial space for artistic use.
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