Spamdex

What is Spamdex?

1.

To add words that are frequently queried in Internet search engines to make your site come up in unrelated searches. The words are often hidden as text the same colour as the background.

Probably from Wired's Jargon Watch.

"I spamdexed the word 'sex' 200 times in the home page"

See Andrew

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Spamdex