What is Sporno?
1.
slang for "Sport porn." Coined by Out Magazine. Seductive photos of athletes. (Usually modeling underwear.) Favored by gays. Athletes have grown to embrace their gay fans.
Sporno-Calvin Klein ads featuring Freddie Lunjburg. Dolce & Gabana ads featuring Italian soccer players.
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2.
'Where sport and porn meet and produce a huge money shot'
Coined by British writer Mark Simpson - who also coined the term 'metrosexual' - in OUT magazine in 2006.
Used to describe the phenomenon of professional male athletes such as David Beckham, Freddie Ljunberg and various naked rugby players, posing naked - or almost naked - and oiled up in homoerotic poses on the side of buses to sell men's briefs and nudie male calendars.
Also used to describe inadvertently, sometimes comically pornographic-seeming snaps of sporting action - usually male team sports where one player appears to be mounting another or giving a blow job.
'Almost everywhere you look, sports, advertising and fashion seem to have jumped into bed to produce a spornographic money shot. Sports stars have become sporno stars. How did this happen? What does it mean? And where can I get hold of a pair of those pants?'
- Mark Simpson, 'The London Times', July 2008
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3.
Sports + porno = sporno.
When athletes are coincidentally looking as if they were exercising whatever form of sexual intercourse, and right in that instant some sneaky journalist takes a picture of them.
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