Stratwork Edit Meaning

1.

A working pr strategy designed to make the consultant or the consultancy company look good without necessarily delivering any promised benefit to the client.

The product launch failed but the stratwork was so good that it actually caught the attention of would-be clients. I say they're suckers if they actually fall for that!

If you need a second opinion, ask your media friends. They can tell which pr strategy is good and which one is just a stratwork.

Since when did you start believing in a stratwork? I tell you its all nice sounding as most strategies do but it won't work!

See dupe, pr, advertising, communication