Subvertisement

What is Subvertisement?


1.

Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. This can take the form of a new image, or an alteration to an existing image. A subvertisement can also be referred to as meme hack and can be a part of social hacking or culture jamming.

According to AdBusters, a Canadian magazine and a leading proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double-take' as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within."

Man, I'd love to make a subvertisement of that smug as fuck new McFlurry ad.

See culture jamming, counter-culture


0

Random Words:

1. Description of someone that has achieved a new and ultimate level of sucking, such that there is almost something fantastic about him/he..
1. A scary type of movie , that was scary back then but now that you watch it, You think its dumb. "Did you watch "Childs play&q..
1. A word without meaning used to make people in Trade Chat look retarded. Kohu-Executus: EVERYOEN! SAY KOIBEAR IN TRAED CHAT! LAST ONE 2 ..