Syntegration Edit Meaning

1.

sin·te·gra·tion

Pronunciation: "sin-t&-'grA-sh&n

Function: noun

1 : in marketing, the act or process that demonstrates a perceivable link between the attributes of a magazine/media property and those of a brand/product. syntegrating a : the successful coordination of a brand into a media company's/brand's environment.

The syntegration of Mini automobiles into Dwell Magazine, with its focus on modern architecture and design, featured a postcard campaign that simultaneously touted the automotive brand's sharp, modern design sensibility and a road trip to on-the-map, meaningful architectural locations around the US.

See marketing, advertising, media, integration, mini, design