What is Syntegration?
1.
sin·te·gra·tion
Pronunciation: "sin-t&-'grA-sh&n
Function: noun
1 : in marketing, the act or process that demonstrates a perceivable link between the attributes of a magazine/media property and those of a brand/product. syntegrating a : the successful coordination of a brand into a media company's/brand's environment.
The syntegration of Mini automobiles into Dwell Magazine, with its focus on modern architecture and design, featured a postcard campaign that simultaneously touted the automotive brand's sharp, modern design sensibility and a road trip to on-the-map, meaningful architectural locations around the US.
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