What is The Boyle Effect?
1.
The surprise and delight experienced when something is significantly better than originally anticipated. As per Susan Boyle on Britain’s Got Talent. The judges and audience expected a poor performance based on Susan’s frumpy appearance, but once they heard her beautiful voice – were completely overwhelmed and duly erupted into rapturous applause. If Susan had been more ‘visually appealing’, they would have expected a good performance, and consequently been less moved by the experience.
Real Estate Agent: So....what do you think of the apartment, is it what you are looking for?
House hunter: I love it! I was not expecting it to be anywhere as good as this... the pictures didn’t do it justice. Where are the papers? I must sign up today. Do you think I could get a two year lease?
Real Estate Agent: Gotta love The Boyle Effect.... works every time!
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