The Nokia Effect : "no-key-ah Uh-fekt" Edit Meaning

1.

The incidence of increasing monthly cell phone charges resulting from daylight savings time ending

The Nokia Effect (n): "NO-key-ah uh-fekt": its dark out at 5pm, my phone is free at night, its dark at night, therefore my phone must be in night time free minute mode at 5pm, not true says my $250 cell bill)

See phone, cell phone, time, money, bill