What is Trashvertising?
1.
Creating awareness of a product or service through items usually found in public trash cans.
(two people are walking down a street when one notices an Arby's cup sitting in a trash can)
person 1: Hey, you wanna go to Arby's for lunch?
person 2: There's an Arby's around here?
person 1: There must be. I just saw their trashvertising.
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