What is Tupacking?
1.
The constant repackaging and endless flogging of a back-catalogue.
As used by Rick Rubin to describe the marketing and (successful) selling of the music of the rapper Tupac Shakur. E.g. "Rubin doesn't want Johnny Cash tupacked." (Thanks to The Observer for bringing this word to my attention.)
'Maybe some tupacking would prove beneficial'
'Have we considered a strategy of tupacking?'etc.
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