What is Viewing Area?
1.
A pathetic way to inform viewers of how large the television market serves when typically a) the market size is small versus b) the effected radiated power serves much further away than its market boundaries.
"The thunderstorms are moving to the north at 10mph outside of the viewing area". The area they are mentioning could very well pick up that television station and are seeking important weather information from them.
Using a map that only shows the counties and locations the television station serves
Using a state abbreviation when a location is outside of their so called "viewing area" within the state the station is located at.
See
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