Visco-elastic

What is Visco-elastic?

1.

An adjective that implies something is superior, used by sales staff who want to sound technical. From the ads for the Swedish Sleep System that state that the beds are made with "visco-elastic memory foam" supposedly endorsed by the "space foundation" (which is actually an invention of the visco-elastic memory foam bed industry).

Try our new visco-elastic garlic breadsticks!

See bed, hype, space, modern, sleep
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