What is Youthenize?
1.
Opposite of brand euthanasia ... engendering your brand with younger age cohorts.
“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.
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Example of one spin on a roulette wheel.
John Bet $30 on black, and $20 on 36.
Brandon bet $50 on 2nd twelve.
Steve bet 100$ on red.
Bal..