Youthenize

What is Youthenize?

1.

Opposite of brand euthanasia ... engendering your brand with younger age cohorts.

“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.

See brand, youth, maverick, marketing, teens, euthanize
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