Anita Loos Effect

What is Anita Loos Effect?

1.

This refers to men having a preference for blondes, as well as the supposed increased sales of magazines that feature a blonde on the cover. Named after Anita Loos, author and screenwriter, who wrote "Gentlemen Prefer Blondes."

We'll put a well-endowed blonde on the cover of next month's magazine and take advantage of the Anita Loos effect.

See blondes
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