Austerity Chic Edit Meaning

1.

The trend of shunning ostentatious displays of wealth in favour of frugal spending which you will brag about to all your friends whether you are affected by the recession or not

She won't buy organic food anymore - she says it's such as luxury - she nows shop at wal-mart for everything which is so austerity chic.

See recession, recessionista, fashion victim, luxury shame