What is Boomerang Website?
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A website that returns all of its profits to the users that generated them, extracting only compensation for its operating costs.
One form of boomerang website generates advertising revenue proportional to user traffic, then returns its profits to its users, withholding only the portion of the advertising revenue equal to its operating costs.
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Term coined by modern self-help and "life coaching" advocates to describe the process of mentally focusing on and visualizing ..