Brand Pheromone

What is Brand Pheromone?

1.

The currently unknown factor that gives certain brands the competitive edge over another when compared with identical markers.

It's amazing how XYZ Company when compared to 123 Company don't match up evenly. 123 blows XYZ out of the water but XYZ has that brand pheromone working for it...yea baby.

See unknown, unique, attractive, odd, repulsive
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