Brand Terrorist

What is Brand Terrorist?

1.

A corporate term that refers to any employee who actively works against the core values of the company's brand.

Here at ACME, our advertising is all about our commitment to customer service, but our idiot service rep Jack always fights with customers on the phone. He's a total brand terrorist...

See brand, trojan horse, sabotage, hypocrisy, disgruntled
52

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