What is Eat Shit And Feel Good?
1.
It means to go through a hard experience, be defeated, or
Jerry has been put through a very hard time with his first writings. They have been criticised, banned from many places, declared a complete waste of time and money.
Nevertheless, Jerry did not surrender and kept on his work. He reanalyzed his mistakes, fixed them, and his next book became a bestseller.
What Jerry has been put through is what I would call: Eat shit and feel good.
See
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1.
A high risk / high reward operation. The phrase originates from crapswhere a hard six is achieved by rolling threes on a pair of six-si..