On The Bright

What is On The Bright?

A fake expression created by the folks at Burger King in an attempt to make their radio advertisements sound "hip" for a younger audience.

Interviewer: What's next for Ted?

Ted: I'll be at the BK drive-thru... on the bright!

See burger king, hip, bk, drive-thru

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Zinsser

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On The Bright Edit Meaning